AI’s New Power Moves: From Ad Boosts to Fashion Makeovers 🎬👗

Hey, AI Enthusiasts! 🤗

I hope you had a fantastic weekend, whether chilling, running errands, or exploring the great outdoors! Welcome back to my weekly AI digest. I’m Max 🧔🏻, ready to dive into some fresh updates on AI’s transformative power in various industries. Just three minutes, five highlights—let’s get started! 👇 Today, I prepared real-world examples of how marketers use AI for the good. Check yourself.

1. Headway’s AI-Enhanced Advertising 🎬

Ukrainian edtech star Headway is setting a new standard in AI-driven marketing! Integrating AI tools like ChatGPT, Midjourney, and HeyGen boosted video ad ROI by 40%, racking up a jaw-dropping 3.3 billion ad impressions in just the first half of 2024. Talk about results! (Source: Business Insider)

2. Fashion’s AI Makeover 👗

Fashion brands are embracing AI for creativity and cost efficiency. Brands like Misela, Etro, and Mango are crafting captivating visuals with generative AI 🌍, eliminating traditional shoot costs and time. Misela’s latest campaign, featuring AI-generated scenes from across the globe, proves that fashion and tech are a match made in heaven. (Source: Financial Times)

3. Perion’s AI-Powered Ad-Tech Solutions 🎯

Ad-tech firm Perion is upping the game with its AI and location-based targeting engine, WAVE 🌊. This intelligent tech optimises ad placements, personalises content, and boosts campaign performance across platforms, making ads more innovative and impactful. (Source: Page Six)

4. Typeface’s AI Marketing Platform 📈

Typeface has introduced Typeface Arc, a cutting-edge AI platform for marketing campaigns. Learning from past data generates email, text, and more content tailored to specific marketing goals. Say goodbye to endless manual content creation! (Source: Time)

5. Coframe’s AI for Website Optimization 💻

AI startup Coframe is making waves with a platform that constantly uses generative AI to refine websites and marketing campaigns. It adjusts text, visuals, and even code to enhance user experience. In trials, this tech improved click-through rates by 42%, with some segments seeing a 352% surge in engagement. (Source: Reuters)

There you have it! From Headway’s ad success and fashion’s AI-powered visuals to Perion’s smart targeting, Typeface’s campaign automation, and Coframe’s site optimisation—AI is truly reshaping how we market, create, and connect. 🌐

Do you have an AI case to share with me and the audience? Do not hesitate to reply to this email. Get all the credits the pioneers get!

Catch you next week for more updates! Until then, stay curious, stay tuned! 💪

Max

Director of Bandera Agency Limited - your outsourced marketing team. We do all the tedious marketing tasks instead of you, leaving you all the fun.

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