Marketing Moments: Triumphs, Trials, and Festive Wins 🎄

Exploring the week’s most talked-about campaigns and creative controversies in marketing

Author

Maksym Paraska
November 25, 2024

Hello, AI and marketing enthusiasts! 😊

Whether you’re winding down from a busy week or gearing up for new challenges, welcome back to our weekly AI marketing update. Let’s dive into the latest developments shaping the future of marketing. 🚀

Do not forget to read to the end. I have a bonus for you ❤️.

1. Mango🥭 Faces Backlash Over AI-Generated Models 🛍️

Fashion brand Mango is under fire for using AI-generated models in its advertisements, sparking concerns about authenticity and job displacement. Critics argue these AI-generated models might mislead consumers, as the clothes and images don’t fully reflect reality. This controversy highlights the ongoing debate about AI’s role in creative industries. What I like about it is that they talk about the brand.🤩 It receives free media recognition! Win-Win for Mango?

She is not real :)

2. Coca-Cola Criticised for AI-Generated Christmas Commercial 🎄

Coca-Cola’s latest Christmas ad, generated using AI, has been met with backlash. Fans of the iconic “Holidays Are Coming” campaign described the new AI-created visuals as “creepy” and lacking the emotional warmth of traditional ads. This serves as a reminder that while AI can expedite content production, it doesn’t always capture the human touch consumers expect during emotional campaigns. And it differs from Mango’s case.

Have you seen the series? Some scenes are really creepy 😅 

3. M&S Food Overtakes Aldi in Christmas Ad Recognition 🎄

According to recent data, M&S Food has surpassed Aldi as the most recognised Christmas advertisement. The festive campaign has resonated strongly with audiences, highlighting the brand’s effective marketing strategies during the holiday season. 

However, isn’t ALDI the cheapest on the market? 😉 Where do you shop?

And last but not least!

As someone who recently spoke about marketing at a fireside chat in London, I’ve encountered many questions about effective strategies in real-world scenarios. This inspired me to design a practical marketing skills series for you.

Here’s the idea: 10 sessions for only $100. Based on your requests, we’ll explore real-life case studies and create custom marketing strategies you can implement immediately. This low price is part of a material-testing initiative exclusively for my subscribers.

Would this interest you? Let me know—I’d love your feedback as I shape this program to meet your needs.

Until next time, stay curious, stay innovative, and let effective marketing work for you! 🌟

Best regards,

Max

P.S. We at Bandera Agency still do the dull marketing work for you and leave you with the fun part.