New AI Tools, Sustainability, and Creative Breakthroughs 🚀🤖

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1. Unleashing Creativity with AI 🚀

At Adobe MAX 2024, Adobe introduced over 100 (Karl!) AI-powered features across its Creative Cloud suite, including Photoshop, Illustrator, and Premiere Pro tools. This includes incredible tools like text-to-video generation and automatic background removal—imagine creating a stunning video campaign from just a few text prompts. As a marketer and creative myself, the potential here is thrilling. We now have the power to bring ideas to life faster, more visually, and with a level of personalisation that feels almost magical. 🌈🎬

Their news are right here.

2. Sustainability Meets AI 🤖🌱

Google recently announced a partnership with Kairos Power to power its AI data centres with energy from mini nuclear reactors. This is a big deal because, as AI technology advances, so does energy consumption. In a world where sustainability is a growing concern, Google’s investment in clean energy meets the needs of its energy-hungry AI tools. It reflects a commitment to sustainability that I admire. It’s a reminder for us marketers to keep our eye on green initiatives—consumers are paying attention, and so should we. However, I remember Chornobyl. I hope everything is going to work as it should this time.

3. Navigating the EU AI Act: Keeping Compliance in Check 💼🔍

A new EU AI Act compliance checker has exposed some weaknesses in major tech companies’ AI models, particularly regarding cybersecurity and bias. Compliance with these evolving standards is essential, and AI is becoming a cornerstone of marketing strategies. I believe that as marketers, it’s our responsibility to use AI ethically—data protection and responsible AI use aren’t just legal necessities; they build trust. This new tool is a wake-up call to ensure that our tools meet the highest ethical and security standards.

Evaluate your LLM model.

4. Transforming Customer Engagement on iOS 📱🤩

Apple recently gave a sneak peek of new AI capabilities integrated with ChatGPT for iOS, allowing users to generate and rewrite text directly on their devices. This excites marketers like me, who constantly seek ways to create highly engaging content. Imagine using an iPhone to craft a message uniquely tailored for each user—personalisation at its finest. I can’t wait to see how these tools evolve and enable us to reach customers with a level of interaction that’s both intimate and efficient.

So, there you have it! AI’s impact on marketing is growing, from Adobe’s game-changing creative tools to Google’s commitment to sustainable AI and Apple’s advanced personalisation features. Whether enhancing creativity, promoting eco-consciousness, or navigating compliance, we stand at the intersection of innovation and responsibility. The world of AI is moving fast, but it’s an exciting journey I’m thrilled to be a part of.

Stay curious, stay adaptable, and let’s keep exploring the limitless future of AI in marketing! 🚀

xx

Max

Director of Bandera Agency Limited: We do boring marketing stuff. The fun is yours. Try us today.

Escaping AI POC purgatory: Techniques for enterprise AI engineers

Many companies struggle to move generative AI from experimentation to production.

Join us Oct. 29 at 9am PT. Sam Julien, Writer's Director of Developer Relations, will share practical strategies to overcome enterprise AI engineering challenges using a full-stack approach.

Topics include:

• Managing project scope

• Improving accuracy with domain-specific models & graph-based RAG

• Navigating AI application development

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