The UK has a lot to offer to AI enthusiasts and professionals.

You alright, AI enthusiasts? 😎

I’m coming at ya

I’m gonna snatch ya

From your keyboard 

To our robot overlords

Bringin’ news to your ears 

Release you from your fears

So sit back and relax

‘Cause you’re here with Max 🤘

Now that I’ve gotten your attention, helloooo 👋 and welcome to another newsletter with Max at the helm to make your humdrum lives that little bit easier. And away we go! 👇

1. Cavefish-ish 🐠

Fingers crossed, marketing promises to become a bit easier. According to Research Live, Cavefish, a UK-based 🇬🇧 AI business, has launched an innovative AI-led marketing platform designed to enhance content marketing for businesses. The platform uses AI to seamlessly blend in crucial elements like personas, audience data, SEO needs and content topics to whip up perfectly targeted online content 💁🏼‍♂️💁🏼‍♀️

So, how does it actually work? By aggregating information from sources like Reddit, Quora, TikTok, LinkedIn, reviews and customer services (quite a broad pool, innit), the tool identifies trending topics 📊 and consumer preferences, addressing industry-specific challenges.

Cavefish underlines the uniqueness of their approach. “We don’t just provide SEO solutions; we integrate AI-driven analytics to fine-tune your digital assets for optimal performance. Whether you are looking to build brand awareness, drive web traffic, increase conversions, or all of the above, our customised strategies ensure that your business goals are met with precision and efficiency”, it is said on the company’s website 👩🏻‍💻

Is Cavefish's new AI marketing platform the game-changer business we have been waiting for? Not sure yet, but that’s just my opinion – it’s worth checking their website yourself to make up your own mind 🧐

2. Save money, Klarna 💴 

Klarna is familiar to most of us: sure, at least once, we (nearly) have been seduced by a proposal to make flexible payments to postpone the big amount leaving the bank account. It would be interesting to know that the service has reduced its overall sales and marketing spend by 11% 📉 in the first quarter of 2024, largely due to AI-driven efficiencies.

The company cut its marketing agency expenditure by 25%, resulting in annual savings of £3.1 million ($4 million). AI has contributed to 37% of the cost savings, amounting to approximately £7.8 million ($10 million) annually. AI magic like Midjourney, DALL-E and Firefly helped them save big on image production—over 1000 images created in just three months, shrinking the development cycle from six weeks to just seven days 😳

Klarna has also decided to develop "Copy Assistant," an AI-powered tool 🦾 responsible for 80% of its marketing copywriting. The result is more frequent and tailored marketing updates, enhancing customer engagement while reducing reliance on stock imagery and traditional marketing processes. FYI: while they've hit pause on new hires, they're filling crucial backfilling and engineering roles ✅

3. Masters of AI 🤖 

“Mum, should I become a lawyer or an accountant?” is no longer a question as Barton Peveril Sixth Form College in Hampshire has been recognised as the UK's first Gemini AI Academy, Generation Alpha! 🧦

What can they expect? Advanced AI resources and technology, enabling them to learn about AI, use AI tools and enhance their AI skills 💻 This unique partnership involves C-Learning, Google for Education's largest UK partner and Google.

Rob Temple, principal of Barton Peveril, said to Daily Echo: "The human teacher remains absolutely vital in inspiring and supporting a student, but we know AI will impact the types of jobs that will be available to students in the future and the kind of skills students should be developing as they progress through the College”.

Parents, start saving money for your kids' education, as the places might be filled too fast! ⏩

That’s all folks for today’s newsletter. May we be your beacon in the dark 🌚, the light that never fades 🔅and here’s to a robo-friendly universe.

Stay curious! 👀 

Max

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